Privacy policy

Lucid Mattress operates this website and store, including all related services, content, and features. Our goal is to provide a curated and seamless shopping experience. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with our website and services, including any transactions or communications with us. Lucid Mattress is committed to protecting your personal information and your right to privacy.

Please read this Privacy Policy carefully. By using our Services, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect personal and non-personal information to improve your shopping experience, including inferences drawn from personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

Personal information may include:

●  Contact Information: Name, email, phone number, billing and shipping address

●  Payment Information: Credit/debit card numbers, payment confirmations (processed

securely via third-party gateways)

●  Account Details: Username, password, preferences

●  Order History: Items viewed, added to cart, purchased, returned, or exchanged

●  Device & Usage Data: IP address, browser type, device identifiers, session duration

●  Customer Support Interactions: Any information you voluntarily provide when

communicating with us

●  Device & Technical Info: IP address, browser type, network, and device identifiers.

Behavioral Data: Interactions, clicks, and navigation within our website.

Sources of Information

Your information may be collected from:

●  Direct interactions (e.g., purchases, account setup, inquiries)

●  Automated tracking tools (e.g., cookies, device tracking, browsing activity, analytics

scripts)

●  Third-party service providers (e.g., payment processors, shipping partners)

●  Affiliates, marketing partners, and social media integrations

How We Use Your Information

We use your data to:

●  Provide Services: Fulfill orders, process returns, manage accounts and deliver a tailored shopping experience.

●  Customize Experience: Save preferences, recommend products

●  Marketing and advertising: to share offers, updates, promotional content and display

targeted ads based on your preferences and past interactions.

●  Security and fraud prevention: To secure your data, Detect and prevent fraud,

unauthorized activity, or security breaches

●  Customer support and Communication: Respond to inquiries, send updates, and

provide support

●  Legal Compliance: To comply with applicable laws and respond to lawful requests and

enforce our Terms.

Disclosure of Information

Disclosure occurs only as necessary and in accordance with this policy. Examples include:

●  Shipping your products

●  Running marketing campaigns

●  Hosting customer reviews or referrals

●  Fulfilling legal obligations or defending legal claims

We may share your information in the following ways:

●  With Shopify (our platform provider) and other service providers who process data on our behalf.

●  With marketing and business partners for promotional activities (in accordance with applicable laws).

●  At your request or with your consent (e.g., for shipping or social logins).

●  With our affiliates or corporate group.

●  In the event of a business transfer (e.g., sale, merger, or bankruptcy).

●  To comply with legal obligations or protect rights, safety, or property.

Shopify and Data Processing

Shopify hosts our Services and collects personal information to support our store. Shopify may aggregate data across multiple merchants for service improvements. For more information about their data handling practices, please refer to the Shopify Consumer Privacy Policy.

Third-Party Websites & Links

Our Services may contain links to external websites not operated by us. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before submitting personal information.

Children's data and Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect data from minors. . If we become aware of such data collection, we will delete it promptly. If you are a parent or guardian and believe your child has shared personal information, please contact us for deletion.

Data Security and Retention

We implement appropriate technical and organizational safeguards to protect your data. However, no system is completely secure. Please use secure channels when sharing sensitive information.

Your information is retained for as long as needed to:

●  Fulfill the purposes outlined in this policy

●  Comply with legal obligations

●  Resolve disputes or enforce agreements

Once retention is no longer necessary, we securely delete or anonymize your data.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

●  Enable site functionality

●  Analyze user behavior

●  Personalize content and ads

You can control cookies via browser settings. Disabling cookies may affect certain site features.

Your Rights and choices

Depending on your jurisdiction, you may have rights to:

●  Access - Request to view the data we hold about you.

●  Correct - Request corrections to inaccurate or incomplete data.

●  Delete - Request deletion of your personal data.

●  Port - Request transfer of your data to another entity.

●  Communication preferences - Unsubscribe from marketing at any time. (promotional

emails, etc.)

To exercise your rights, contact us using the information below. We may verify your identity before processing requests. Authorized agents may act on your behalf with appropriate documentation. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Complaints

If you have concerns about our data practices, please contact us. You may also lodge complaints with your local data protection authority.

International Transfers

We may transfer your data to countries outside your residence. For European users, we comply with the GDPR using Standard Contractual Clauses or equivalent safeguards for international transfers.

Changes to This Privacy Policy

We may update this policy from time to time to reflect operational, legal, or regulatory changes. Changes will be posted here with an updated “Last updated” date. Continued use of our Services after changes implies acceptance.

Contact Us

If you have questions or concerns about this Privacy Policy or your data or wish to exercise your rights, please contact us at: